Marketing to the Social Web: How Digital Customer Communities Build Your Business

Product Description bAn updated and expanded iSecond Edition/i of the popular guide to social media for the business community/bppbMarketers must look to the Web for new ways of finding customers and communicating iwith/i them, rather than iat/i them. From Facebook and YouTube to blogs and iTwitter-ing/i, social media on the Internet is the most promising new way to reach customers. iMarketing to the Social Web, Second Edition/i helps marketers and their companies understand/b how to engage customers, build customer communities, and maximize profits in a time of marketing con
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